The past decade has brought numerous
changes in the world of social media and the way we do business.
People’s expectations are rapidly changing as social media has evolved
beyond just a networking avenue into an incredible platform for building
sustainable brands. And the earlier you position yourself, amidst the
opportunities presented by social media, the better.
Blogging is a unique aspect of social
media that gives you the leverage of reaching people without boundaries;
it is about the only form of media without limits. Unlike other
conventional forms of media, blogging helps you break geographical and
technological boundaries; reaching millions of people across the world,
within a split second.
What is a Blog?
A blog is simply a type of website where
you can share your desired content, publish your thoughts and other
materials, such as graphics or videos, as often as you want. In
blogging, there are no real rules as your blog is whatever you want it
to be.
So many people use a blog just to
express their own thoughts and feelings, while others command
influential, worldwide audiences of thousands and millions. Professional
and amateur writers use blogs to publish entertainments gossips, sports
update, breaking news, fashion and beauty tips, and other valuable
contents that eventually transform their blogs into a source of residual
income, when diligently cultivated. Whatever you have to say, blogging
gives you that leverage to say it to a global audience while smiling to
the bank.
Why blog?
Blogging is not just becoming more and
more popular by the day; it is fast becoming one of the world’s biggest
employers for anyone with great value to offer, in any field. And aside
making money, the real reasons to join the blogosphere are simply
innumerable. Let us examine some of them.
Express yourself
A blog gives you the platform to be
heard. You can teach, inform, inspire and share whatever you want with
your readers; the important thing is that it is coming from you. If
you’ve gone through a particular life experience or you’ve got some vast
knowledge in a particular field, you can start a blog in that area to
help others going through the same thing. It could be anything from
helping guys pick up girls to empowering young people or growing a
garden. The possibilities are endless what you could write that would
help people.
Establish yourself as an expert
Blogging remains one of the best tools
to help bloggers establish themselves as experts in their chosen field.
For instance, if you’re trying to build a career in a specific field or
hoping to publish a book on a specific topic, blogging helps to
legitimize your expertise and expand your online presence. The list of
bloggers who have used their blogs to set themselves as experts in their
field abounds.
Aside creating wealth, these young folks
now lead a remarkable life, influencing trends, creating breakthrough
ideas and giving us some of the best information out there. Please note
that the last part is crucial. These bloggers didn’t focus on
themselves. They focused on publishing quality information, insightful
articles, helpful tips, previously unknown gists and other things that
put their talent and knowledge on display.
Market and promote something
We all love to recommend something we
have found enjoyable or beneficial – be it an incredible cinema
experience, a good book, or a nice restaurant. The fullness of joy is
not experienced until we have shared that joy with other people. A blog
provides an opportunity to do that very thing. It provides that
experiential platform to help market or promote yourself or your
business, product or service.
Connect and meet new people
Blogging brings like-minded people
together. Starting a blog helps you find those people and share your
opinions and thoughts. Whether through blog comments, e-mails, or social
media, you will be surprised at how quickly you meet interesting and
valuable people on-line, all across the world. And by meeting people, I
mean legitimately form relationships that seek to serve one another. The
blogging community is friendly, encouraging, and genuinely cheering for
you to succeed – the only thing missing is you. Since the Internet has
become more accessible, the world has actually shrunk. What you do with
its accompanying opportunities is left to you.
Become an entrepreneur
Another great benefit a blog avails you
is the opportunity to be an entrepreneur. You are essentially the
editor-in-chief and founder of an online publication. As the blog grows
in terms of readership, popularity, credibility, income etc, you’re
building a business from the ground up while developing skills in other
areas of managing people, marketing, finance and the likes.
Make money
You don’t need to make money to enjoy
blogging. In fact, sometimes making money from your blog can actually
start to distract you from the joy that you found in the first place.
That being said, whether you make N500,000/year or N10,000,000/year, it
is still pretty nice to have a hobby that actually pays you back.
It is free
Whether you decide to use WordPress or
Blogger, you can start blogging today without spending a single now (or
ever). With an initial investment of zero naira, why not give it a shot?
In conclusion, choose passion over money
when going into blogging. You see, while blogging remains one of the
most powerful means of creating financial fortune, it is crucial never
to make money your primary motive for blogging, because it could be
tiring in the long run. Whatever you choose to do with it, let it be
primarily centred around adding value. To your success!
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