It takes more than a great business idea and a huge capital base to hit it big in the business world, SIMON EJEMBI writes
It is true that limited access to funds has been a major setback for businesses in Nigeria.
The situation is particularly bad for small-sized firms.
“Nigerian small and medium-sized
enterprises’ access to finance is low compared to other African
countries like Kenya. Most working capital is financed through internal
funds,” the Head, Finance and Private Sector Development, World Bank,
Michael Wong, said at a meeting organised by the Nigerian Association of
Small and Medium-Scale Enterprises in Lagos on Wednesday.
Several entrepreneurs with tales of
failure have often blamed their inability to transform their business
ideas to thriving companies on this.
Experts are, however, quick to note that
access to funds and a great business idea are not all it takes for a
business to succeed.
Successful entrepreneurs admit that such things as hard work and passion are equally important.
According to the Chief Executive
Officer, Zanibal On-Demand Business Solutions, an indigenous software
development company, Mr. UchennaIgwebuike, an individual requires the
following traits, among others, to be successful in business:
Clarity of purpose
According Igwebuike, for an entrepreneur
to succeed, he or she needs to understand the purpose of the business,
and focus is key in that regard.
He says, “One of the things needed is
focus. You need to have focus. You need to have an understanding of
where you want to go and focus on that irrespective of the challenges
along the way.”
Ability to manage failure
Igwebuike says any entrepreneur who
wants to succeed in business and in life has to embrace failure and
realise that failure is just a way of learning and guiding an individual
to get it right eventually.
Integrity
The Zanibal CEO adds that integrity is
also very important to succeed. “When I say integrity, I mean in every
aspect of it – as an intellectual individual. People can look at you and
even if they disagree with you in terms of what your opinion is, they
will actually realise that what you are saying is based on you advancing
what is the best opinion about what you perceive.
Hard work
Hard work is another trait that
Igwebuike says entrepreneurs need. According to him, there is the need
for people to be willing to go all the way and give ‘150 per cent’ to
get things done.
Ability to execute plans
Here, he says good ideas are not all it
takes. “It is really not about having ideas on what you need to do, but
having the discipline, the focus to stay on course and get things done.
Networking skills
In today’s knowledge-based world, the ability to connect easily with people is very important, according to Igwebuike.
“Sometimes, you want to do certain
things or source for fund, you find out that having access to people who
will help you to do a whole lot of things can really smoothen your way
to being successful,” he says.
He adds that the ability to recognise opportunities and seize them is also vital.
Co-founder, InventRight, LLC, a United
States-based company that educates entrepreneurs on how to bring ideas
to market, Stephen Key, writes in entrepreneur.com that the following
traits are important:
An unwavering passion
The advice to do what you love has
become a bit of a cliché. Everyone says, “Find your passion.” But that’s
easier said than done.
According to him, being an entrepreneur demands commitment and dedication more than most jobs do.
“If you’re ambivalent or mildly enthused
about your product or service, that’s not going to sustain you through
the highs and lows that will inevitably occur. If you find something you
love enough to want to share with others, that love will fuel and give
you purpose,” he writes.
Open-mindedness
Key explains that the most successful
entrepreneurs he knows always remember how much they can learn from
others. “They ask for advice. They’re flexible. They soak up the best
practices around them like a sponge. Fear of failure can make it easy to
grip onto your vision with an iron fist, but rigidity won’t serve you.”
The desire to be an expert
According to Key, entrepreneurs like a
challenge. He explains, “If they didn’t, they’d probably have chosen
another line of work. But as exciting as it is to consider a new field,
high-achieving entrepreneurs know that the benefits of staying in the
same industry for a while are immense. When you spend years in the same
industry, you learn its history.
“Knowing what’s been done before can
help you to identify how it can and should move forward. In the
meantime, you’ll build a network of relationships to support yourself in
future endeavours, especially when times are lean. Those relationships
are invaluable.”
A forward-looking approach
Here, Key explains that it is important for people to know where they are headed as that will keep them from losing focus.
He writes, “Successful entrepreneurs are
always thinking ahead. They may stray from their roadmap, and that’s
okay, but they have one in mind. Having a clearly established set of
goals will keep you from getting stuck. Your goals may be constantly
evolving, but if you don’t know where you want to go, chances are, you
won’t get anywhere.”
A constant flow of ideas
One more trait successful entrepreneurs
have, according to Key, is that they avoid becoming complacent. He says,
“Having one project that’s doing well is great. But the successful
entrepreneurs I know don’t rest on their laurels. Instead, they’re
constantly asking themselves, “What’s next?” They understand that being a
successful entrepreneur is a lifestyle choice, not a destination.”
More qualities
For the Managing Director, Enterprise
Stockbrokers Plc, Mr. RotimiFakayejo, an entrepreneur who wants to be
successful needs the following traits: passion, the grace of God, proper
training, support from family and friends, resilience and professional
guidance.
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